Black Cat Cocktail Lounge Brand Design Exercise

Black Cat is a fictional cocktail lounge created for a branding and packaging design exercise. I loved finding unique ways to incorporate personality into this brand. This is mock work but it was too cute not to include.

“Void” Cat Eye Logo

Reflective Texture with Vinyl

Black cats have an ability to blend into darkness leaving only their eyes visible. It creates an air of mystery and why they are colloquially called “Voids”. This ability was used as inspiration for the logo creating knock-out eyes.

Cats’ eyes appear to glow in the dark when light is shown on them due to a reflective layer behind their retinas. This reflective vinyl is meant to give a similar effect and add allure to the brand. Mostly would be used on high traffic items.

Credit: Self-Initiated

Role: Art Director, Copywriter, Designer