Cox Mobile x Apple
The new iPhone has dropped at Cox Mobile! Cox Mobile is a savvy alternative to big mobile providers. Had the honor of winning this campaign back to back years and solving the challenges of bringing these to life:
How do you write a spot about the new iPhone without knowing its features?
How do you use a brand mascot that can’t talk or hold the iPhone?
Cox Mobile x iPhone 17 Pro
In this campaign, we wanted to showcase what teen iPhone users could do with the ultimate pro camera system besides doomscroll and take selfies.
Owned Social
Credits:
FCB Chicago
Amy Ditchman - SVP, ECD
Adam Repp - VP, CD
Eric Hulting - Senior Copywriter
Cox Mobile x iPhone 16 Pro
In this campaign, we showed how our sheep mascot who can’t talk or hold the brand new iPhone can have the best day ever with it.
AI SHEEP
Since our idea was around making movies, we borrowed some movie marketing tactics to bring awareness to our spot.
Because Cox Mobile’s mascot is a CGI sheep, part of the boarding process included making AI images of our sheep mascot using different ai generative mediums such as Midjourney, Sora, and Gemini
(Image prompts and extra editing in photoshop were done by me.)
Role:
Senior Art Director
AI Prompt Generator
Script Supervisor