TERMINIX-IT BRAND CAMPAIGN + BRAND REDESIGN
RESULTS
This campaign turned Terminix around to be the top of mind pest control company.
“With over 95 years of pest control experience, more customers trust Terminix every day to help them get rid of it. So, don’t stress about it. Don't wait to deal with it Terminix It.” - shot.net
“Holy that's hilarious. This ad caught me off guard” - the youtube comments I look at when I need a confidence boost
After a two year dark period for marketing, Terminix bought directly from the pitch that incorporated a speed aspect with Edgar Wright style quick cuts, dark humor, and a new brand platform.
CREDIT
Had the privilege of working with an actual entomologist (bug expert) and a design team to bring a refreshed take to Terminix’s brand. Our updates included simplifying their (anatomically correct) pest icons, building guidelines for print and updating brand colors.
FCB Chicago
Role: Art Director
ECD: Amy Ditchman
CD: Adam Repp
CW: Eric Hulting
AAD: Johnathon Fuerte
Animation: Sarofvsky
NEW TERMINIX BRANDING
