Terminix-It Brand Campaign + Brand Redesign
RESULTS
After a two year dark period for marketing, this campaign turned Terminix around to be the top of mind pest control company over its competitor (who had a 10x bigger media spend).
Terminix’s new brand campaign is based on fast results, because after seeing a pest no one wants to wait around. Using work that was bought directly from the pitch, we incorporated speed with Guy Richie style quick cuts and dark humor.
Had the privilege of working with an actual entomologist (bug expert) and a design team when bringing a refreshed take to Terminix’s brand. Our updates included simplifying their (anatomically correct) pest icons, to building brand guidelines for print and updated brand colors.
Credit: FCB Chicago, The Design Group
Role: Art Director
ECD: Amy Ditchman
CD: Adam Repp
CW: Eric Hulting
AAD: Johnathon Fuerte
SVP, Head of Design: Michelle Morales
Design Director: Ian O’Saben
Designer: Ana Pappa
