Cox Mobile x iPhone 17 (2025)
Cox Mobile is a savvy alternative to big mobile providers that partners with Apple to create a spot to promote the new iPhone. Had the honor of working this campaign back to back years with the some new challenges
How do you write a spot about the new iPhone without knowing its camera features?
How do you feature teen iPhone users that do more than doomscroll?
ORGANIC SOCIAL
Role - Senior Art Director
ECD - Amy Ditchman
CD copy - Adam Repp
CD art - Jesus Diaz
SCW - Eric Hulting
CREDITS
Since our spot was movie themed, we brought that movie promotion type to our organic social leading up to the release of the spot.
